Bridge Specialty Group is now live on the Efinity Platform to Advance Digital Distribution
New technology platform creates a scalable foundation to support multiple businesses, distribution strategies and future growth
Houston – October 22, 2026 – Bridge Specialty Group, a leading global insurance wholesaler, and Efinity today announced the launch of a proprietary program development distribution capability on the Efinity Platform, with Bridge’s first two proprietary programs now live. The launch marks the first step in a broader strategy to use Bridge Specialty Group’s scale and market knowledge to identify underserved risks and develop proprietary products and solutions around them, with Efinity providing the technology foundation to support that work on an ongoing basis.
Bridge Specialty Group is focused on using technology and digital capabilities to create a more efficient distribution experience for its retail broker partners while opening new avenues for growth. Through the Efinity Platform, Bridge is establishing a scalable environment to develop and distribute proprietary programs, improve connectivity and create greater consistency across its businesses.
The platform provides a common operating environment that can support multiple products and distribution approaches while maintaining the flexibility required by individual businesses and markets. As Bridge identifies new opportunities to address underserved risks, the technology can support the development and distribution of additional proprietary solutions over time.
“Efinity has been a true technology partner, helping us drive greater engagement, improve the quality and completeness of submissions and build a foundation that can support our evolving distribution strategy,” said Joe Failla, chief operating officer of Bridge Specialty Group.
As part of the implementation, Bridge Specialty Group is using Efinity Deploy, the company’s rapid deployment model, to support consistent product implementation and operational readiness. The approach is designed to help Bridge bring new solutions to market more efficiently while providing a scalable foundation for future growth.
Leanne Scott Brown, Vice President Communications, Media, PR
lbrown@arrowheadgrp.com