18 December 2025
Singapore / Hong Kong, 18h December 2025 – PRISM, a newly founded managing general agent (MGA),has been officially launched with operations in Singapore and Hong Kong. Established by industry veterans and backed by Convex and Efinity Insurance Solutions (EIG), PRISM will open for business on 18 December 2025, bringing new capacity, technology, and expertise to Asia Pacificspecialty markets.
PRISM will look to combine underwriting talent with technology, data, analytics and high-quality balance sheets to insurance and reinsurance clients as they look to mitigate risk and grow enterprise value.
From launch, PRISM will underwrite:
A Phase 2 expansion (Q1 2026) will add:
PRISM has secured two cornerstone partnerships:
“PRISM is entering the market at a pivotal time,” said Bobby Heerasing, CEO and CUO of PRISM. “We are building a legacy-free, tech-enabled MGA that combines underwriting discipline with transparency and long-termvalue for capitalpartners, while giving clients and brokers in Asia Pacificaccess to new capacity, strong balance sheetsand specialty expertise they require.”
“We are delighted to support the launch of Prism.” Said John Potter, Head of Marineat Convex. “This investment is a perfectexample of our strategic approach— backing exceptional teams with deep expertise and local insightto build high-quality, tech-enabled distribution platforms that are focusedon excellent client service. Prism’s differentiated propositioncomplements Convex’s underwriting ambitions while broadening our reach.”
“PRISM represents the next generation of MGA platforms,” said Maciej Bud - Gusaim, CEO, Efinity Insurance Solutions. “By embedding data and technology at the core,we are ensuring efficiency,transparency, and scalability for brokers, clients, and capacity providers.”
Carolina Rodriguez
carolina.rodriguez@dilucidar.com
+65 83577586
PRISM is an Asia Pacific–focused managing general agent (MGA) headquartered in Singapore with an additional office in Hong Kong. Launching in December 2025, PRISM combines underwriting talent, technology, and data-driven analytics to deliver specialty and facultative solutions. Backed by Convex and Efinity Insurance Solutions, PRISM is building a legacy-free,transparent, and scalable platform for sustainable growth.
Convex Groupis an international specialty insurerand reinsurer focusedon complex specialty risks across a diverserange of business lines. The company bringstogether best in class talent,a diversity of thought and the freedomand independence of a strong balancesheet to createa fresh approachto business. The Group’s ambitionis to offer something different to its clientsand to engage with them in a true partnership based on fairness,dignity and respect. Convex was founded by Stephen Catlin and Paul Brand and operates out of London and Bermuda. The company has an “A“(Excellent) A.M. Best ratingand an “A“with stable outlookS&P rating. www.convexin.com
Efinity InsuranceSolutions (EIG) is a providerof operational, analytical, and digital platformsupport for insurers, reinsurers, and MGAs. Efinityhelps clients achieve scalability, transparency, and efficiency through modern technologyand data-driven insurance services.
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