18 December 2025
Singapore / Hong Kong, 18h December 2025 – PRISM, a newly founded managing general agent (MGA),has been officially launched with operations in Singapore and Hong Kong. Established by industry veterans and backed by Convex and Efinity Insurance Solutions (EIG), PRISM will open for business on 18 December 2025, bringing new capacity, technology, and expertise to Asia Pacific specialty markets.
PRISM will look to combine underwriting talent with technology, data, analytics and high-quality balance sheets to insurance and reinsurance clients as they look to mitigate risk and grow enterprise value.
From launch, PRISM will underwrite:
A Phase 2 expansion (Q1 2026) will add:
PRISM has secured two cornerstone partnerships:
“PRISM is entering the market at a pivotal time,” said Bobby Heerasing, CEO and CUO of PRISM. “We are building a legacy-free, tech-enabled MGA that combines underwriting discipline with transparency and long-term value for capital partners, while giving clients and brokers in Asia Pacific access to new capacity, strong balance sheet sand specialty expertise they require.”
“We are delighted to support the launch of Prism.” Said John Potter, Head of Marineat Convex. “This investment is a perfect example of our strategic approach— backing exceptional teams with deep expertise and local insight to build high-quality, tech-enabled distribution platforms that are focused on excellent client service. Prism’s differentiated proposition complements Convex’s underwriting ambitions while broadening our reach.”
“PRISM represents the next generation of MGA platforms,” said Maciej Bud-Gusaim, CEO, Efinity Insurance Solutions. “By embedding data and technology at the core, we are ensuring efficiency, transparency, and scalability for brokers, clients, and capacity providers.”
Carolina Rodriguez
carolina.rodriguez@dilucidar.com
+65 83577586
PRISM is an Asia Pacific–focused managing general agent (MGA) headquartered in Singapore with an additional office in Hong Kong. Launching in December 2025, PRISM combines underwriting talent, technology, and data-driven analytics to deliver specialty and facultative solutions. Backed by Convex and Efinity Insurance Solutions, PRISM is building a legacy-free, transparent, and scalable platform for sustainable growth.
Convex Group is an international specialty insurer and reinsurer focused on complex specialty risks across a diverse range of business lines. The company brings together best in class talent, a diversity of thought and the freedom and independence of a strong balance sheet to create a fresh approach to business. The Group’s ambition is to offer something different to its clients and to engage with them in a true partnership based on fairness, dignity and respect. Convex was founded by Stephen Catlin and Paul Brand and operates out of London and Bermuda. The company has an “A“(Excellent) A.M. Best rating and an “A“with stable outlookS&P rating. www.convexin.com
Efinity InsuranceSolutions (EIG) is a provider of operational, analytical, and digital platform support for insurers, reinsurers, and MGAs. Efinity helps clients achieve scalability, transparency, and efficiency through modern technology and data-driven insurance services.
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