Efinity blog

Efinity- Partnership with MGAA

Efinity — Tue, 28 Jul 2026 20:10:04 GMT

We've Joined the MGAA. Here's What Comes Next

We're delighted to announce that Efinity has joined the Managing General Agents' Association (MGAA), and we're grateful for the warm welcome we've received from the community.

For us, this is a natural next step. Efinity was built inside a digital MGA, so we understand the market from the inside out, including the pressures, the opportunities, and what it actually takes to grow. Partnering with the MGAA lets us support the sector's evolution alongside the people driving it.

At its core, Efinity is a distribution-led transactional system for carriers, MGAs and brokers that unifies underwriting, operations and commercial performance. We combine a full lifecycle core platform with embedded, distribution-led automation designed to help our partners grow faster and engage smarter.

Built inside a digital MGA and validated by tens of thousands of insurance professionals, Efinity runs the complete insurance lifecycle, from submissions, quoting and multi-carrier comparison through to policies, payments, claims and analytics. It's all supported by a mobile-first experience, deep operational insight, and AI-enabled automation.

Our commitment is simple. We want to help MGAs grow faster through a platform that strengthens underwriting, distribution and operations. Joining the MGAA puts us shoulder to shoulder with fellow members working toward the same goal, and we're looking forward to collaborating and contributing to the momentum building across the sector.

Thank you again to the MGAA team. We're excited for what's ahead.

Webinar 001 - Your MGA Doesn't Need Carrier Tech. So Stop Paying for It.

Efinity — Wed, 22 Jul 2026 05:18:54 GMT

Starting an MGA is hard. The math tends to look the same: roughly two years and $2 million before the first policy is sold. In a recent webinar hosted by Nick Lampereelli with Ted Stucky of Bridge Specialty Group and Efinity's Scott Martin, the panel dug into how much of that cost comes down to one avoidable mistake, buying carrier technology you don't need.

The instinct is to grab a carrier's platform and rebrand it. It looks like a shortcut, but carrier systems are built for permanence: heavy compliance, deep audit trails, years of product debt. That makes sense for the entity holding the risk. For a new MGA, it's weight that diverts the two things you have least of, capital and management attention, away from the actual business.

And the actual business is distribution. An MGA sells insurance, so success comes from finding demand and making it easy for brokers to place business with you. Carriers need a system of record. An MGA needs a system of engagement, built around the broker relationship, speed to quote, and frictionless submissions. Confusing the two is how MGAs end up over-engineered and under-distributed.

The real leverage sits where operations meet marketing. Automated broker onboarding can cut time from first contact to first policy by more than 40 percent, and abandoned-process campaigns re-engage brokers who stalled mid-workflow. Throughput gained without adding headcount.

The panel's take on AI was refreshingly disciplined. Shaving a task from five minutes to three is a distraction for a seven-person startup. Aim AI at capturing broker attention and telling your story better, because attention and distribution are the bottleneck, not back-office speed.

Build lean, iterate fast, keep the broker at the center. Efinity was built on exactly this logic, as the engine behind a live MGA before it was ever offered to anyone else. That's Proven Distribution: technology forged inside real insurance operations, not adapted to them after the fact.

Born from necessity. Engineered for scale. Built by the business, for the business.

Efinity-Powered MGA, PRISM, Launches in Asia Pacific

Efinity — Wed, 14 Jan 2026 16:27:20 GMT

NEW YORK CITY, NEW YORK – January 20, 2026 — Efinity, a software provider offering modern insurance distribution and operations, is pleased to announce the company is powering the launch of PRISM, a newly-founded managing general agent (MGA) with operations in Singapore and Hong Kong.

Founded by industry veteran Bobby Heerasing, with co-founders Sergei Korol, and Jason Smith, PRISM represents a next-generation MGA designed from inception to operate without legacy systems, enabling scalable growth, real-time transparency, and disciplined underwriting execution.

“PRISM has intentionally set out to use and launch with modern, cutting edge infrastructure from day one,” said Bobby Heerasing, founder and CEO at PRISM. “Efinity’s industry-proven technology and operating platform provides the operational control, data visibility, and scalability needed to support disciplined underwriting while responding quickly to market shifts.”

Efinity enables PRISM with a fully integrated operating foundation, from AI-driven submission intake and digital underwriting workflows through policy issuance, financial and bordereaux management, and real-time portfolio analytics. This platform-led approach allows PRISM to launch efficiently with embedded operational control, meet the reporting and governance requirements of modern capacity providers, and scale across products and geographies without the friction typically associated with legacy systems..

“PRISM is a clear example of how modern MGAs can be formed and scaled when technology and operations are embedded from day one,” said Maciej Bud-Gusaim, Chief Executive Officer of Efinity. “Our platform enables experienced underwriting teams to focus on portfolio performance and broker relationships while operating with the transparency and control today’s markets demand.”

The launch of PRISM underscores Efinity’s broader role in modernizing insurance distribution by enabling MGAs and carriers to operate on a unified, data-driven platform. By supporting PRISM’s formation and market entry, Efinity continues to demonstrate how technology-led infrastructure can accelerate MGA launches while improving scalability, transparency, and performance.

About Efinity
Efinity is reshaping how digital insurance products are built, distributed, and sold. Born from a digital MGA, the company brings real-world digital product and underwriting expertise into an enterprise cloud native mobile-friendly platform designed for digital products and the marketing and direct sales channels that drive growth. Efinity unifies product creation, pricing, digital distribution, quoting, underwriting, policy operations, and financial workflows in one system, giving carriers, MGAs, and brokers a faster, more powerful way to launch, scale, and manage digital insurance offerings in an increasingly competitive marketplace. For more information, please visit www.efinity.com.

Efinity Announces New Leadership Appointments

Efinity — Sat, 10 Jan 2026 19:29:13 GMT

NEW YORK, Dec. 04, 2025 (GLOBE NEWSWIRE) -- Efinity, a software provider powering modern insurance distribution and operations, today announced two strategic executive leadership additions: Rob Stavrou as Chief Revenue Officer (CRO) and Scott Martin as Senior Vice President of Engineering & Operations.

Efinity blends its origins as a digital MGA with purpose-built technology engineered for core transactional processing and digital insurance distribution, powered with marketing and digital sales capabilities that drive growth. The company enables carriers, MGAs, and brokers to bring digital offerings to market faster and scale them with greater precision.

“After years of building our platform to run our own digital MGA and support select partners, Efinity is ready to reshape insurance distribution by unlocking stronger digital sales and deeper engagement across all trading parties,” said Maciej Bud-Gusaim, CEO at Efinity. “Adding Rob and Scott to our team strengthens the leadership capacity we need to deliver on that vision.”

As CRO, Stavrou will use his extensive experience in revenue leadership, go-to-market (GTM) strategy and execution, and customer engagement to oversee sales, marketing, partnerships, and customer success. Stavrou’s leadership will drive Efinity’s expansion across the U.S. and deeper into global markets.

“The industry is eager for technology partners who can modernize distribution and provide focus on real revenue growth,” said Stavrou. “The next chapter for Efinity will expand our reach, increase our market presence, and strengthen our North American partnerships, in particular.”

Martin joins Efinity with deep expertise in platform engineering, technology delivery, and operational scalability. In his role as SVP of Engineering & Operations, Martin’s engineering, infrastructure, and operations-focused teams will ensure Efinity continues to deliver flexible, innovative distribution solutions to insurers, managing general agencies (MGAs), brokers, and partners.

“Insurance organizations are demanding a more collaborative and consultative approach as well as flexibility, speed, and scalability from their technology partners,” said Martin. “With Efinity, we are poised to transform insurance distribution through technology, expertise and innovation to better position insurance organizations globally to respond to changing market and customer expectations.”

With these appointments, Efinity is intensifying its focus on expanding its U.S. footprint, advancing its platform capabilities, and reshaping insurance distribution to support a more agile, digital, and competitive industry.