--- title: Efinity-Powered MGA, PRISM, Launches in Asia Pacific description: PRISM launches Asia-Pacific based MGA powered by Efinity image: https://efinity.com/hubfs/PR002%20-%20PRISM.png --- [Skip to content](https://efinity.com/en-us/efinity-blog/efinity-powered-mga-prism-launches-in-asia-pacific#main-content) [![Efinity-Logo 200px](https://efinity.com/hubfs/Efinity-2.svg)Homepage](https://efinity.com/en-us/home?hsLang=en-us) - [Products](https://efinity.com/en-us/product?hsLang=en-us) - [About](https://efinity.com/en-us/who-we-are?hsLang=en-us) - [Partners](https://efinity.com/en-us/partners?hsLang=en-us) - [Latest news](https://efinity.com/en-gb/latest-news?hsLang=en-us) English - United States Select a language ✕ - [English - United Kingdom](https://efinity.com/en-gb/efinity-blog/efinity-powered-mga-prism-launches-in-asia-pacific) - [English - United States](https://efinity.com/en-us/efinity-blog/efinity-powered-mga-prism-launches-in-asia-pacific) [Contact Us](https://efinity.com/en-us/contact-us?hsLang=en-us) - [Products](https://efinity.com/en-us/product?hsLang=en-us) - [About](https://efinity.com/en-us/who-we-are?hsLang=en-us) - [Partners](https://efinity.com/en-us/partners?hsLang=en-us) - [Latest news](https://efinity.com/en-gb/latest-news?hsLang=en-us) [Contact Us](https://efinity.com/en-us/contact-us?hsLang=en-us) English - United States Select a language - [English - United Kingdom](https://efinity.com/en-gb/efinity-blog/efinity-powered-mga-prism-launches-in-asia-pacific) - [English - United States](https://efinity.com/en-us/efinity-blog/efinity-powered-mga-prism-launches-in-asia-pacific) ![cityscape view of Singapore](https://efinity.com/hs-fs/hubfs/PR002%20-%20PRISM.png?width=1200&height=628&name=PR002%20-%20PRISM.png) Press Release # Efinity-Powered MGA, PRISM, Launches in Asia Pacific ![Efinity](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg) Efinity January 14, 2026 **NEW YORK CITY, NEW YORK** – **January 20, 2026** — [Efinity](https://www.efinity.com/?hsLang=en-us), a software provider offering modern insurance distribution and operations, is pleased to announce the company is powering the launch of [PRISM](https://www.prismmga.com/), a newly-founded managing general agent (MGA) with operations in Singapore and Hong Kong.   Founded by industry veteran [Bobby Heerasing](https://www.linkedin.com/in/bobby-heerasing-6296a016/), with co-founders [Sergei Korol](https://www.linkedin.com/in/sergeikorol/), and [Jason Smith](https://www.linkedin.com/in/jason-smith-hong-kong/), PRISM represents a next-generation MGA designed from inception to operate without legacy systems, enabling scalable growth, real-time transparency, and disciplined underwriting execution. “PRISM has intentionally set out to use and launch with modern, cutting edge infrastructure from day one,” said Bobby Heerasing, founder and CEO at PRISM. “Efinity’s industry-proven technology and operating platform provides the operational control, data visibility, and scalability needed to support disciplined underwriting while responding quickly to market shifts.” Efinity enables PRISM with a fully integrated operating foundation, from AI-driven submission intake and digital underwriting workflows through policy issuance, financial and bordereaux management, and real-time portfolio analytics. This platform-led approach allows PRISM to launch efficiently with embedded operational control, meet the reporting and governance requirements of modern capacity providers, and scale across products and geographies without the friction typically associated with legacy systems.. “PRISM is a clear example of how modern MGAs can be formed and scaled when technology and operations are embedded from day one,” said [Maciej Bud-Gusaim](https://www.linkedin.com/in/maciej-bud-gusaim-589b921/), Chief Executive Officer of Efinity. “Our platform enables experienced underwriting teams to focus on portfolio performance and broker relationships while operating with the transparency and control today’s markets demand.” The launch of PRISM underscores Efinity’s broader role in modernizing insurance distribution by enabling MGAs and carriers to operate on a unified, data-driven platform. By supporting PRISM’s formation and market entry, Efinity continues to demonstrate how technology-led infrastructure can accelerate MGA launches while improving scalability, transparency, and performance. **About Efinity** Efinity is reshaping how digital insurance products are built, distributed, and sold. Born from a digital MGA, the company brings real-world digital product and underwriting expertise into an enterprise cloud native mobile-friendly platform designed for digital products and the marketing and direct sales channels that drive growth. Efinity unifies product creation, pricing, digital distribution, quoting, underwriting, policy operations, and financial workflows in one system, giving carriers, MGAs, and brokers a faster, more powerful way to launch, scale, and manage digital insurance offerings in an increasingly competitive marketplace. **For more information, please visit **[**www.efinity.com**](https://www.efinity.com/?hsLang=en-us)**.** ## Share this post [mailto:https%3A%2F%2Fefinity.com%2Fen-us%2Fefinity-blog%2Fefinity-powered-mga-prism-launches-in-asia-pacific](mailto:https%3A%2F%2Fefinity.com%2Fen-us%2Fefinity-blog%2Fefinity-powered-mga-prism-launches-in-asia-pacific) ## Keep reading ### [![Ian Summers appointed Group CEO](https://efinity.com/hs-fs/hubfs/Blog%20Features%20Images%20(2)-1.png?width=1200&height=628&name=Blog%20Features%20Images%20(2)-1.png) Press Release Efinity welcomes Ian Summers as Group Chief Executive Officer](https://efinity.com/en-us/efinity-blog/efinity-welcomes-ian-summers-as-group-chief-executive-officer?hsLang=en-us) ### [![](https://efinity.com/hs-fs/hubfs/MGAA%20Blog%20Pic.png?width=1200&height=628&name=MGAA%20Blog%20Pic.png) Press Release Efinity- Partnership with MGAA](https://efinity.com/en-us/efinity-blog/efinity-partnership-with-mgaa?hsLang=en-us) [![Efinity-Logo 200p](https://efinity.com/hubfs/Efinity-2.svg "Efinity-Logo 200p")](https://efinity.com/en-us/home?hsLang=en-us) - [Product](https://efinity.com/en-us/product?hsLang=en-us) - [About](https://efinity.com/en-us/who-we-are?hsLang=en-us) - [Partners](https://efinity.com/en-us/partners?hsLang=en-us) - [Latest News](https://efinity.com/en-us/latest-news?hsLang=en-us) - [Contact Us](https://efinity.com/en-us/contact-us?hsLang=en-us) --- [Threats and Protection Methods](https://efinity.com/threats-and-protection-methods?hsLang=en-us) | [Security and Privacy Policy](https://efinity.com/en-us/security-and-privacy-policy?hsLang=en-us) © 2026 Efinity. All rights reserved ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Efinity", "url" : "https://efinity.com/en-us/efinity-blog/author/efinity" }, "dateModified" : "2026-02-15T00:19:43.502Z", "datePublished" : "2026-01-14T16:27:20.000Z", "headline" : "Efinity-Powered MGA, PRISM, Launches in Asia Pacific", "image" : [ "https://efinity.com/hubfs/PR002%20-%20PRISM.png" ], "mainEntityOfPage" : { "@id" : "https://efinity.com/en-us/efinity-blog/efinity-powered-mga-prism-launches-in-asia-pacific", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://efinity.com/hubfs/Logo_efinity.png" }, "name" : "Efinity" } } ```